Fresh Start Woman's Foundation
Fresh Start Woman's Foundation

Fresh Start Women’s Foundation Joins the Allstate Foundation Purple Purse Challenge

September 07, 2018

Fresh Start Women’s Foundation Joins the Allstate Foundation Purple Purse Challenge

to Raise Awareness About Domestic Violence

Phoenix, AZ – Fresh Start Women’s Foundation is excited to announce their involvement in the 2018 Allstate Foundation Purple Purse Challenge. The Allstate Foundation Purple Purse Challenge began in 2005 as a public education and fundraising program aimed at raising awareness of the prevalence of domestic violence and financial abuse and the need for resources to help survivors.

 Allstate and the Allstate Foundation have been long time supporters of Fresh Start. Not only has Fresh Start been a participant in the Allstate Foundation Purple Purse Challenge, but also implements the Purple Purse Moving Ahead Through Financial Management Curriculum that was created by Allstate to empower women financially.

Supporting the Allstate Foundation Purple Purse Challenge is a wonderful way to help victims of domestic violence move from survival mode to thriving,” says Fresh Start Women’s Foundation Development Manager Heidi Coupland. “The Challenge raises critical funds for Fresh Start’s support groups, one-on-one social work services, and myriad of workshops that help women develop and strengthen boundaries, practice self-care, and advance their financial health through Allstate’s Moving Ahead curriculum.”

Fresh Start will be hosting a kick-off event to mark the start of the Allstate Foundation Purple Purse Challenge and acknowledge Domestic Violence Awareness Month. Fresh Start is hosting an event! Fresh Start will be bringing together community partners, volunteers and media for a special morning event.

“We want to kick off the 2018 Allstate Foundation Purple Purse Challenge in a really big way,” explains Coupland. “We will have our participating team members, community volunteers, staff and clients tying purple ribbons around the courtyard and sharing words of encouragement for victims of domestic violence. We invite the community to join our campaign!”

You can participate in the 2018 Purple Purse Challenge and donate to Fresh Start by visiting their CrowdRise page. The campaign kicks off on October 2, 2018 and will be accepting donations on that date and throughout the month of October.

The Fresh Start Women’s Resource Center offers a wide breadth of programs and services including: career readiness, family law support, social work services, domestic violence support, scholarships, mentoring, computer skills training, professional clothing, and financial coaching, as well as job placement services through the onsite Goodwill Career Center. To learn more about the programs and services that Fresh Start offers or to get started on your own Fresh Start journey, please visit: www.freshstartwomen.org

Fresh Start Women’s Foundation Contact: Katie Selph

Title: Marketing Manager

Email/Phone: kselph@fswf.org

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About Fresh Start Women’s Foundation: Celebrating a quarter century of service, Fresh Start Women’s Foundation has been on a mission to provide education, resources, and support for women to positively transform their lives and strengthen the community. The non-profit organization provides a variety of programs and services focusing on career, education, and life skills and offers supportive services to assist women in reaching their full potential. The Phoenix-based Resource Center offers free and low-cost services to any woman age 18 or older. To learn more about Fresh Start Women’s Foundation, visit https://www.freshstartwomen.org.

 About The Allstate Foundation: Established in 1952, The Allstate Foundation is an independent charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of Allstate agency owners and employees, The Allstate Foundation works to bring out the good in people’s lives. For more information, visit www.AllstateFoundation.org.

About Allstate Foundation Purple Purse: Allstate Foundation Purple Purse is a public education and fundraising program aimed at raising awareness of the prevalence of domestic violence and financial abuse and the need for resources to help survivors. In 99% of domestic violence cases, victims experience financial abuse, which means their abusers deny them access to money and financial resources they need to break free. Financial abuse is one of the leading reasons women stay in or return to abusive relationships. The program name illustrates purple as the national color of domestic violence and a purse which is a symbol of a woman's financial domain. Since 2005, Allstate Foundation Purple Purse has propelled more than 3 million survivors on the path to safety and security, and invested more than $60 million to empower women to break free from abuse through lifechanging financial education, job training and readiness, and small-business programs for survivors. For more information, visit PurplePurse.com. If you or someone you know is in a domestic violence situation, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.