Fresh Start Woman's Foundation
Fresh Start Woman's Foundation

Purple Purse Challenge

We would like to invite YOU to join Fresh Start Women’s Foundation in a domestic violence public awareness and fundraising campaign.  The campaign, called the Purple Purse Challenge, will run during domestic violence awareness month in October and is sponsored by the Allstate Foundation. Discover how to get your company involved.

The goal of the Purple Purse Challenge is to raise money to support financial programs and services for domestic violence survivors. While most people think only of physical abuse when they consider domestic violence, financial abuse happens in 98% of all cases of domestic violence – it is an invisible weapon that keeps victims trapped. Funds raised will support life-changing financial services to help domestic violence survivors build safer lives for themselves and their families.  To date, the Purple Purse Challenge has raised over $5.5 million, which is distributed to competing non-profit agencies, like Fresh Start, across the country. 

Join the Purple Purse Challenge Today!

Over 5,000 women receive services from Fresh Start each year. Nearly 60% of these women report being victims of domestic violence, past or present. Moreover, our clients face financial challenges: 70% have an annual income less than $15,000.  The funds raised during this challenge will help Fresh Start continue to provide financial education, resources, and support for women in need within our community.

Allstate Foundation Purple Purse is a public awareness and fundraising campaign to create long-term safety and security for domestic violence survivors through financial empowerment. While most people think only of physical abuse when they consider domestic violence, financial abuse happens in 98% of all cases of domestic violence – it is an invisible weapon that keeps victims trapped. Funds raised will support life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families.

Fresh Start Women's Foundation on Crowdrise

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